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Non-alcoholic and alcoholic beverages: carbonated and non-carbonated soft drinks, fruit juice, fruit drinks, bottled water, milk, iced tea, beer, scotch whiskey and malt based beverages. Advertising research, new product development, concept testing and refinement, brand positioning.
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Life and health insurance: usability testing; benefits and term testing; customer service
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Automotive: new car design; brand equity; positioning; vehicle financing, car dealership advertising and perceptions
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Financial products and services: Savings, loans, and checking usage; ATM usage and in-language navigation; Credit Card usage, brand equity and advertising research; mortgage usage and advertising research
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Hi-tech: Internet usage; search engine usage and brand equity; advertising research for leading global software manufacturers; television advertising research for leading computer manufacturers
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Packaging: design; product/ingredient/nutritional information; culturally relevant information; communication of product benefits and packaging appeal
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Food products: advertising research; new product development; taste tests
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Telephony: local and long distance usage; calling card usage: cellular phone usability and new product development; market segmentation
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Media: cable television program design and content; design of Spanish language periodicals; radio networks content and brand identity
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Yellow Pages, personal care items, household products and services, and pharmaceutical OTC products
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